Latest Stories

• Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

  1 year ago News

  

  Christmas has come early for the advertising investors of Samsung TV Plus - Samsung’s free, ad-supported streaming TV service: from today, Dec. 13, 10 channels of Warner Bros. Discovery, the third-largest publisher by share in Italy. Following the launch of major [...]

• AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

  1 year ago News

  

  AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]

• Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending 

  1 year ago News

  

  On today’s ExchangeWire digest: Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending…  The greenwashing accusations continue at full steam this week, with another big name [...]

• What's Making MENA Tick?

  1 year ago News

  

  We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

• NumberEight & LiSTNR Join Forces to Mitigate the Loss of Audience Studio DMP

  1 year ago News

  

  Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]

• DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

  1 year ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

• New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

  1 year ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]

• Amplified Intelligence Releases New Channel & Format-Level Attention Benchmarks

  1 year ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a stronger base for building effective advertising campaigns. The benchmarks [...]

• 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

  1 year ago News

  

  On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad trial; TikTok shop to reopen in Indonesia with $1.5bn deal... Around half (48%) of Indians want more inclusive representation from brands [...]

• VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

  1 year ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared [...]