Latest Stories

• The MadTech Podcast Special: The Evolution of Digital Supply Chains

  3 years ago Podcast

  

  In our latest episode of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic, joins ExchangeWire head of content John Still. Together, Newman and Still discuss issues including efficiency, transparency, and the key challenges impacting digital supply [...]

• The Evolution of OOH

  3 years ago News

  

  By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

• Denstu to Acquire Tag in £533m Deal; Washington Post Launches Game to Boost Subs

  3 years ago News

  

  In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]

• Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

• Commerce Media: The Anatomy Of a Utility Publisher

  3 years ago News

  

  Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]

• The Stack: Axel Springer Shifts to US, Ex-Meta Execs Launch Anonym

  3 years ago News

  

  This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]

• The Road to ATS London: Industry Obsessions in 2023

  3 years ago Podcast

  

  It's a change of pace for this week's episode of The MadTech Podcast; we're bringing you the highlights from our Industry Obsessions in 2023 panel discussion from The Road to ATS London. This event, which was exclusive to agencies, brands, [...]

• Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals

  3 years ago News

  

  In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]

• Axel Springer Shifts Focus to US; EU Commission Narrows Apple Probe onto App Restrictions

  3 years ago News

  

  In today's ExchangeWire news digest: German media giant Axel Springer shifts its focus to digital and the US; the EU Commission centres its antitrust probe into Apple on app restrictions; and YouTube has been accused of collecting data on children [...]

• Mobile, measurement, and the pivot to privacy

  3 years ago News

  

  As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]