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The Ad Tech Optimist
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]
Lumen Research Announces Philippa Snare as New Chair of the Board
Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]
Progress for AI Regulation in the EU; Spotify Exceeds Q3 Expectations
In today's ExchangeWire news digest: lawmakers in the EU make significant progress towards the regulation of AI; Spotify reports a profit for Q3 2023; and e-commerce platform Vinted considers a secondary share sale. EU lawmakers inch closer to AI regulation Lawmakers in [...]
Mobile Gaming: Capitalising on the Power of Portable Play
Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]
The Human Element: Redefining Data Privacy Strategies in Ad Tech
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction. The tension between data and privacy has created [...]
Lumen's Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics
Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How has the [...]
Adsquare Partners with ID5 to Enhance Ad Relevance
ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability [...]
Apple Scrutinised for "Carbon Neutral" Claims; Shoppable Ads Come to Channel 4, Paramount
In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia. EU scrutinises Apple’s “carbon [...]
MadTechMoney Set to Take Place 31st October 2023
FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]
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