Latest Stories

• Will Video Dominate Digital Advertising in 2024?

  1 year ago News

  

  Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

• The MadTech Podcast Special: Attention in Advertising

  1 year ago Podcast

  

  In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research [...]

• Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit  

  1 year ago News

  

  On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

• Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy

  1 year ago News

  

  Adlook, a next-generation brand growth platform, today (24th January, 2024) announced the appointment of Jakub Kossut as Global Vice President of Market Entry Strategy. In this role, he will oversee Adlook’s global development initiatives and support the company as it [...]

• DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

  1 year ago News

  DAIVID, a global platform that helps advertisers measure and improve the effectiveness of their content at scale, today (January 24th, 2024) announced its EMEA MD Barney Worfolk-Smith has been promoted to chief growth officer. In his new expanded role, Worfolk-Smith, who [...]

• Digiseg Appoints New Sales Lead in DACH

  1 year ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed Tammiann How to lead sales in the DACH region based in Munich, Germany.   With a comprehensive ad tech background, including data sales, Tammi joins from ShowHeroes, where she led ad [...]

• Index Exchange Announces the Launch of Omnichannel Marketplaces

  1 year ago News

  

  Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.   Marketplaces, currently in limited beta testing, is [...]

• Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act

  1 year ago News

  

  On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]

• Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

  1 year ago News

  

  Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and expansion in 2023.  New chief revenue officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and [...]

• Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

  1 year ago News

  

  Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]