Latest Stories

• the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone

  2 years ago News

  

  Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]

• Are AI-Powered Junk Sites a Problem for Ad Networks?

  2 years ago News

  

  As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

• DoubleVerify & IAS: Moving From Verification To Activation

  2 years ago News

  

  In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

• Immediate Media's James Florence on Disney+, MFA, and X

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

• The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

  2 years ago News

  

  This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

• Simply Be Collaborates with the7stars & PlatformMedia to Create New Podcast Series: Shaping Success

  2 years ago News

  

  Inclusive fashion brand, Simply Be, is launching a new podcast series, hosted by Fleur East, who will be talking to some of the UK’s leading female icons as they share their remarkable journeys of perseverance and personal achievement.The series is [...]

• Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally

  2 years ago News

  

  Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]

• Focused Financials Q2 2023: Retail Media

  2 years ago News

  

  Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

• Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market

  2 years ago News

  

  Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

• Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business

  2 years ago News

  

  In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]