Latest Stories

• Novatiq & DMS Partnership Brings Best-In-Class Privacy-First Addressable Advertising to Region’s Publishers

  2 years ago News

  

  Novatiq, the telco-based identity platform, is delighted to announce its new partnership with Digital Media Services (DMS), the digital arm of Choueiri Group, Exclusive Media Representatives for over 25 Arabic and international publishers. This collaboration provides brands with unparalleled access [...]

• Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry

  2 years ago News

  

  Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]

• AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns

  2 years ago News

  

  AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [...]

• Nano Interactive Research Shows UK Consumers Mask Their Data Most on Mobile

  2 years ago News

  

  Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]

• Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH's Efficacy

  2 years ago News

  

  Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

• Tech giants funnel billions into cloud capacity; Elon Musk releases AI chatbot; Google Play update shows security of apps 

  2 years ago News

  

  In today’s ExchangeWire digest: Tech giants funnel billions into cloud capacity for AI push; Elon Musk releases AI chatbot ‘Grok’; Google Play update shows security of apps. Tech giants funnel billions into cloud capacity for AI push  The big tech players dominating [...]

• Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign 

  2 years ago News

  

  Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [...]

• Tech Vendors Piwik PRO & Cookie Information Merge to Give European Marketers More Control Over Their Online Data

  2 years ago News

  

  Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment [...]

• The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features

  2 years ago News

  

  In today’s ExchangeWire’s news digest: The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features.  The AI Summit outcome  Last week, an AI summit was held in the UK to discuss AI related risks and possible [...]

• Trapo's George Ionut Danifeld on 'Fake OOH' Advertising, Increased Usage on Shopping Apps, and TikTok Shop's ban in Indonesia

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and ExchangeWire's CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6bn hours, and TikTok [...]