Latest Stories

• 59A Announces 258 Event

  2 years ago News

  

  On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]

• Amazon Prepares SSP Launch; Tracer raises USD$18.1m

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

• InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [...]

• Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap

  2 years ago News

  

  In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

• The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth

  2 years ago News

  

  This week: peaks and troughs... While the rain may have disappeared (for now...), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [...]

• Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising

  2 years ago News

  

  As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

• Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets 

  2 years ago News

  

  Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]

• Quantcast’s Abtin Fanaeian on Search Ad Spend, Attention, and Retail Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Abtin Fanaeian, head of market expansion Asia at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media and more. Retail media sends search [...]

• Adnami Launches in Norway Amid Flurry of European Hires

  2 years ago News

  

  High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [...]

• Nexxen's Josif Zanich on Notable Ad Tech Trends in the APAC Region

  2 years ago News

  

  Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]