Latest Stories

• Predictions 2022: Media Buying & Brand Marketing

  4 years ago News

  

  In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

• WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban

  4 years ago News

  

  In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.   WhatsApp update privacy policies subsequent to Irish ruling   WhatsApp have [...]

• US States Amend Complaint Against Google; Google Construct “Fortnite Task Force”, Epic Alleges

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a group of US states have filed an amended complaint against Google; Google constructed a “Fortnite task force”, [...]

• The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover: - Apple are secretly buying Google ads [...]

• Braze Valued at USD$8bn After IPO; US FTC Push Facebook Antitrust Lawsuit

  4 years ago News

  

  In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]

• ByteDance Predicting a Boom, Research Suggests; Facily Close a Series D

  4 years ago News

  

  In today’s ExchangeWire news digest: ByteDance's gross revenue is expected to rise 60% this year; Facily have raised USD$250m (£185.7m) in a Series D; and the "KuCoin Metaverse Fund" has been established by KuCoin Labs.   ByteDance's gross revenue predicted to rise [...]

• Google's "Fortnite Task Force"; Instagram and Facebook Track Teens’ Web Activity in New Study

  4 years ago News

  

  In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering.   Google have constructed a “Fortnite task [...]

• Programmatic Curation: Q&A with Joe Meehan, IPONWEB

  4 years ago News

  

  In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

• US States Amend Complaint Against Google; Unity Acquire Weta Digital

  4 years ago News

  

  In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify.   US states amend complaint against Google A group of US states, led by Texas, have filed [...]

• Publishers & First-Party Data: Now & Next

  4 years ago News

  

  In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]