Latest Stories

• RAAS LAB Strengthens Senior Leadership Team by Appointing New Strategic Growth Manager

  2 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]

• ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

• Paytm CEO Buys 10.3% in Ant Financial; BintanGo Leans into Live Commerce

  2 years ago News

  

  In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

• Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending

  2 years ago News

  

  In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [...]

• The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit

  2 years ago News

  

  This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

• ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition [...]

• illumin Integrates with Broadsign to Enhance Journey Advertising Platform with Digital Out-of-Home

  2 years ago News

  

  Digital ad tech company illumin (formerly AcuityAds) and leading digital out-of-home (DOOH) ad tech developer Broadsign announced today (August 3rd, 2023) that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin’s journey advertising platform. The collaboration makes the [...]

• Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings

  2 years ago News

  

  Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]

• The MadTech Sketch: How Commerce Media is Grabbing Ad Share

  2 years ago News

  

  In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

• Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users

  2 years ago News

  

  In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]