Latest Stories

• The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug

  4 years ago News

  

  In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

• Walmart's Q4 Report Reveals Booming Ad Business; Kin + Carta Secure Triple Acquisition

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Walmart reveal USD $2.1bn (~£1.54bn) ad business; triple acquisition boosts growth for Kin + Carta; Meta looks to [...]

• ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Almost a third of TV ads play [...]

• Trump Launches "Truth Social" to Rival Big Tech; NayaPay Cinches USD $13m Payment App

  4 years ago News

  

  In today's ExchangeWire news digest: Donald Trump launches "Truth Social" app to rival Big Tech; NayaPay secures largest seed funding in South Asia; and Booyah Advertising buy FiveFifty in launch of programmatic media division.   Trump launches social media app to rival Big Tech Donald [...]

• Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C

  4 years ago News

  

  In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]

• Dialling up CTV Performance with Audience Plus Context

  4 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

• Kin + Carta Bolster Growth with Triple Acquisition; Singtel Explores Sale of Amobee

  4 years ago News

  

  In today's ExchangeWire news digest: Kin + Carta confirm triple acquisition to enhance growth; Singtel appoints Moelis to explore the potential sale of ad tech subsidiary, Amobee; and Billups announces acquisition of software provider, Outchart.   Kin + Carta Pursue International Growth with Strategic Triple [...]

• Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector

  4 years ago News

  

  In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]

• Softbank Face Increased Concerns Over Arm’s IPO; Meta Sued For Breach of Texas State Laws

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SoftBank met with increasing concern over Arm's IPO; Meta face legal action over Facebook's facial recognition system; 17 new [...]

• Creative: The Forgotten Marketing Fundamental

  4 years ago Podcast

  

  Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]