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impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences
impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]
Brand Metrics Fuels Expansion by Appointing a New Client Success Manager
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [...]
Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]
Making AI Work for Advertising
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]
Smile Wanted is Thrilled to be Heading to DMEXCO 2023
Smile Wanted is a private exchange based on a proprietary traffic-shaping AI. It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences. Smile Wanted stands out as the one and only independent [...]
Ogury Wilfried Schobeiri Nominato Chief Technology Officer
Ogury, leader mondiale del personified advertising, ha annunciato oggi la nomina di Wilfried Schobeiri in qualità di chief technology officer. Ricoprendo questo ruolo, il manager lavorerà a stretto contatto con il team alla guida dell'azienda per rafforzare ulteriormente l'esclusiva piattaforma [...]
Ogury Names Wilfried Schobeiri as Chief Technology Officer
Ogury, the global leader in personified advertising, today (September 12th, 2023) announced the appointment of Wilfried Schobeiri as chief technology officer. In this role, Schobeiri will work closely with the company’s leadership team to further strengthen Ogury’s unique technology platform. Schobeiri [...]
Ogury Nomme Wilfried Schobeiri au Poste de Chief Technology Officer
Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Wilfried Schobeiri au poste de chief technology officer. Il collaborera étroitement avec l'équipe dirigeante de l'entreprise sur le développement de la plateforme technologique sans identifiants d'Ogury. Fort d’une expérience [...]
Taking Back Control with Curation: Q&A with Greg Williams, Audigent
In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]
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