Latest Stories

• Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Simon Peel, senior director, global media at Adidas, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   - Amazon are planning to [...]

• ByteDance Begin Selling TikTok's AI; Byrd Raise €16m

  4 years ago News

  

  In today's ExchangeWire news digest: ByteDance begin selling the AI behind TikTok; ecommerce logistics provider Byrd raise €16m in a series B funding round; and Spanish business travel platform TravelPerk acquire UK rival Click Travel.   ByteDance sell TikTok’s AI ByteDance, the parent-company [...]

• The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

  4 years ago News

  

  In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]

• Three Tactics for Marketers to Find Their Next Million Customers

  4 years ago News

  

  In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

• Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]

• Zipline Raise $250m; Stingray Acquire Calm Radio

  4 years ago News

  

  In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year.   Zipline raise $250m, secure $2.75bn [...]

• Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

  4 years ago News

  

  On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

• Robinhood File IPO; EU Commission Approve UK Data Sharing Adequacy Decisions

  4 years ago News

  

  In today's ExchangeWire news digest: trading app Robinhood have filed an IPO; the EU Commission approves two new adequacy decisions to allow data sharing between the EU and the UK; and US CTV upfront ad spend is expected to grow [...]

• Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go [...]

• The MadTech Podcast Special: The Future of the Open Internet

  4 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open [...]