Latest Stories

• Adludio Announces Appointment of Richard Simons as Interim CEO

  2 years ago News

  

  Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm.  In March 2023, Adludio secured a significant follow-on investment from its [...]

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  2 years ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

• Mediahub’s Erfan Djazmi on AI Safety Promises, Indonesia’s New Crypto Exchange, and NFTs

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editorial lead Mariam Ahmad and head of research Mat Broughton to discuss US AI leaders' safety commitments, Indonesia's new crypto exchange, the [...]

• MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

  2 years ago News

  

  MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market.  The solution leverages data sourced from world-class partners such as Samba TV’s automatic content [...]

• Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite

  2 years ago News

  

  Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [...]

• InMobi Commerce Powers Lord & Taylor’s Video-First Retail Media Programme to Boost Sales

  2 years ago News

  

  InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [...]

• Kevel Establishes OpenRTB Protocol for Retail Media

  2 years ago News

  

  Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

• Leveraging Attention for Full-Funnel Marketing with DoubleVerify

  2 years ago News

  

  In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]

• IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]

• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro nombra nuevo director ejecutivo

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo en línea, ha anunciado el nombramiento de Natalie Romankina como nueva directora ejecutiva de la empresa. Según el anuncio, Natalie Romankina, que anteriormente ocupó un puesto como directora de desarrollo de [...]