Latest Stories

• Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

  4 years ago News

  

  A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

• Time To Reframe The Industry: Digital Media & Commerce Ecosystem

  4 years ago News

  

  Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]

• Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel

  4 years ago News

  

  In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]

• Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies

  4 years ago News

  

  In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they're ready for this monumental infrastructural shift. After months of hype, [...]

• WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership

  4 years ago News

  

  In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]

• Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?

  4 years ago News

  

  In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]

• Amazon Launch AVOD in India; JD Logistics Gear up for IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]

• Proving the Effectiveness of Contextual for a Cookieless World

  4 years ago News

  

  In this article, Caroline Hugonenc, global VP insights and research at Teads,  outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most [...]

• Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round

  4 years ago News

  

  In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]

• AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]