Latest Stories

• Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

  2 years ago News

  

  Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

• ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

  2 years ago News

  

  ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [...]

• MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK

  2 years ago News

  

  MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media's aggregated [...]

• NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising

  2 years ago News

  

  Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [...]

• Tech and Media Titans Negotiate Landmark Content Deals; Reddit CEO Attacks Protestors as Blackout Continues

  2 years ago News

  

  In today's ExchangeWire news digest: tech giants meet news executives to discuss how content can be used to train AI; Reddit's Steve Huffman condemns moderators protesting the site's planned API changes; and The Guardian bans advertisements for gambling services. Big Tech [...]

• Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)

  2 years ago News

  

  Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

• ExchangeWire to partner with Seedtag at Cannes

  2 years ago News

  

  We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [...]

• The Stack: FTC Attempts to Block Microsoft-Activision; Google's Ad Business May Break up

  2 years ago News

  

  This week: the US Federal Trade Commission asks a federal court to block Microsoft-Activision, Google may be forced to sell part of its ad business... Yet another busy week for Google, who prepared to open its Confirming Gross Revenue tool to [...]

• The MadTech Podcast: ATS London 2023 Special

  2 years ago Podcast

  

  Following a fantastic two days, jam-packed with insightful panels, keynotes, and discussions, the ExchangeWire team sat down to reflect on the events of ATS London 2023.  Attempting to cut through the post-event haze, head of content John Still, COO Lindsay Rowntree, [...]

• impact.com Announces Stellar Line-Up of Speakers at Flagship iPX2023 London Event

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, today (June 15th, 2023) announces an inspiring line-up of speakers for its iPX2023 London event, set to take place in the afternoon and evening of June 28th at Landing Forty Two in the [...]