Latest Stories

• Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe

  4 years ago News

  

  In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]

• Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend [...]

• Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss:   – TikTok have launched a [...]

• Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend

  4 years ago News

  

  In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment [...]

• Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact

  4 years ago News

  

  In today's ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set [...]

• FLoC, ATT, and Core Web Vitals: The Opportunities for Independents

  4 years ago News

  

  Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely [...]

• Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace

  4 years ago News

  

  In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]

• Pinterest and Shopify Expand Partnership; Google Cookie Move Under EU Antitrust Scrutiny

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google's deprecation of third-party cookies is being examined under [...]

• Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   Together, they discuss:   - Brands are reconsidering ditching agencies in favour [...]

• TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]