Latest Stories

• BVOD, Data & the Role of Agencies: Q&A with Jonathan Harrison, the7stars

  4 years ago News

  

  Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]

• Apple Begin Blocking Apps that Fall Foul of ATT; Spotify Acquire Betty Labs

  4 years ago News

  

  In today's ExchangeWire news digest: Apple have begun rejecting apps who don't comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up [...]

• User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions can be used as an effective replacement for third-party cookies. How to solve the cookie conundrum? Many in the advertising industry [...]

• Colorado Mulls New Data Privacy Bill; Publicis Groupe Acquire Balance Internet

  4 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

• The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

• InMobi Contemplating USD$1bn IPO; 6sense Raises USD$125m

  4 years ago News

  

  In today's ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO [...]

• Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

  4 years ago News

  

  In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

• News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista

  4 years ago News

  

  In today's ExchangeWire news digest: News Corp purchase Investor's Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]

• RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge

  4 years ago News

  

  In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

• Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, "the Amazon of South Korea", go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; [...]