Latest Stories

• Lumen Releases Report from PwC on the ROI of Attention Technology

  2 years ago News

  

  Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]

• Data Act vs GDPR: Industry Representatives Warn of Conflicts & Call for a Level Playing Field

  2 years ago News

  

  IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [...]

• Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth

  2 years ago News

  

  In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]

• MGID First Ad Platform to Integrate with Google Web Stories

  2 years ago News

  

  MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream [...]

• Lumen Registers Increased Views & More Positive Response to Ads Using SeenThis Technology

  2 years ago News

  

  Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

• CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

  2 years ago News

  

  In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

• Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews

  2 years ago News

  

  In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]

• the7stars Launches First Fully Managed, Fully Transparent, Fully Disclosed, Programmatic Trading Solution – Prospero

  2 years ago News

  

  London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

• Is CTV a Playground for Contextual Ads?

  2 years ago News

  

  With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]

• Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea

  2 years ago News

  

  In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]