Latest Stories

• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]

• Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo

  5 years ago News

  

  Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]

• France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster

  5 years ago News

  

  In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

• UK Proposes New Telecoms Security Bill; India Bans Another 43 China-Based Apps

  5 years ago News

  

  In today's ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy [...]

• Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™

  5 years ago News

  

  Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]

• BuzzFeed Acquires HuffPost; MOW Urges CMA to Block Google's Privacy Sandbox

  5 years ago News

  

  In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google's implementation of its Privacy Sandbox; and Publicis Groupe's Marcel Sydney [...]

• Telenor Sells Tapad to Experian; YouTube Inserts Ads into Non-Partnered Content

  5 years ago News

  

  In today's ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company's Partner Program; and cord-cutting slows in the US over [...]

• Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends

  5 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Alex Khan, Group MD - International at Unruly, to discuss the latest news in ad tech and martech. In this week's episode: - Apple’s IDFA [...]

• EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0

  5 years ago News

  

  In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]

• Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units

  5 years ago News

  

  In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]