Latest Stories

• The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation

  2 years ago News

  

  This week: EU regulators approve Microsoft’s purchase of Activision Blizzard, Open AI chief calls for regulation of AI... EU regulators broke step with the UK and US this week by approving the tie-up between Microsoft and gaming developer-publisher Activision-Blizzard, with potentially major ramifications for [...]

• Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]

• Microsoft & Activision-Blizzard: Media Implications of the CMA's Decision

  2 years ago News

  

  In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

• BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

  2 years ago News

  

  Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

• The SPO Wars and The Rise Of The Programmatic Direct Platform

  2 years ago News

  

  In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

• Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).  Accreditation includes measurement of video-tracked ads, [...]

• IAB Europe Releases Guide to Attention in Digital Marketing

  2 years ago News

  

  Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]

• PRISA Media adopts LiveRamp's Authenticated Traffic Solution (ATS)

  2 years ago News

  

  PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]

• DoubleVerify Report: CTV Bot Fraud Surges by 69%

  2 years ago News

  

  DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report [...]

• PubMatic Partners with SeenThis

  2 years ago News

  

  PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in [...]