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• Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge

  5 years ago News

  

  In today's ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital [...]

• Microsoft Reportedly in the Lead to Rescue TikTok; COVID Sees UK Lose £1.1bn in Ad Spend

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ByteDance and Microsoft are reportedly working on a deal to salvage TikTok in the US; UK ad spend drops by [...]

• The ExchangeWire Team on Microsoft's TikTok Bid, ACCC vs Google, and NYT's Q2 Results

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s own Ciaran O’Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. In this week’s episode: - Microsoft has confirmed that they are in discussions with ByteDance to acquire [...]

• US Sets Out Plans for Chinese-Free 'Clean Network'; Microsoft Moves Closer to TikTok Deal

  5 years ago News

  

  In today's ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China's presence in US cyberspace; Microsoft is reportedly on track to take over TikTok's US operations; and Australia sees TV ad revenue fall, but remains optimistic about recovery.   US [...]

• It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

  5 years ago News

  

  Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of challenges ahead for the ad industry. The IPA Bellwether report for Q2 2020 makes this clear, particularly with the notable [...]

• EU Probes Google's Fitbit Bid; Twitter Prepares for FTC Fine

  5 years ago News

  

  In today's ExchangeWire news digest: the EU launches an antitrust investigation into Google's bid for Fitbit; Twitter reveals it could be facing a fine from the FTC over its handling of user data; and a group of US lawmakers urge [...]

• Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising

  5 years ago News

  

  Times are changing for digital advertising - after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to [...]

• UK Ad Spend Down £1.1bn; Google Australia 'Disappointed' at ACCC Draft Code

  5 years ago News

  

  In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads [...]

• ByteDance Pushes for TikTok-Microsoft Deal; Google's Ad Revenue Falls for First Time

  5 years ago News

  

  In today's ExchangeWire news digest: ByteDance attempts to salvage TikTok's US operations via a deal with Microsoft; Google sees its ads revenue decline for the first time ever as Coronavirus continues; and India's smartphone production incentive scheme receives interest from [...]

• ACCC Sues Google Over Data Practices; Facebook Takes Antitrust Regulators to Court

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting "irrelevant" [...]