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ExchangeWire on EU Targeting Restrictions, UKSAFC, and the Future of News
On this week's MadTech Podcast, ExchangeWire CSO Ciaran O'Kane and head of content John Still join Grace Dillon to discuss the EU's crackdown on Meta's personalised advertising model, the foundation of the UKSAFC, and the future of news. The EU moves [...]
Contextual: Predictions for 2023
In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]
Crimtan Appoints New Operations Director & Sales Director
Leading programmatic and data expert Crimtan has announced the appointment of Daniel Edwards as group operations director and Mike Buttigieg as UK sales director. Daniel Edwards, group operations director, Crimtan Edwards joins Crimtan with over 10 years of experience specialising in programmatic [...]
Snap Announces Monetisable AR Features; Apple Tightens Cybersecurity
In today's ExchangeWire news digest: Snap announces it is developing new AR features to be monetisable for developers; Apple pitches tighter security measures to protect users from cyber-criminals; and TikTok faces legal action in Indiana. Snap building new, monetisable AR products Social [...]
Clean Rooms Uncovered: Breaking Down the Data Stack
In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]
Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu
Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival. Implemented in Brazil, the campaign’s APM (Average [...]
impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth
impact.com, the world’s leading partnership management platform, today (7th December) announced the company will end 2022 with strong momentum, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, new partnerships and [...]
EU Regulators to Restrict Meta’s Targeted Ad Model; Over USD$400bn Wiped from European Tech Companies
In today’s ExchangeWire news digest: Meta’s targeted ad model takes a hit as European Union privacy regulators rule against its use; and European tech companies drop over USD$400bn (~£328.2bn) in value due to funding freeze. Meta’s targeted ad model to be [...]
How Contextual AI Impacts Campaign Performance
In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]
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