Latest Stories

• BidMind Joins Interactive Advertising Bureau

  2 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. “Our team has solid experience connecting the dots between various technologies to help brands reach their audiences. Joining the ranks of [...]

• RTB House Increases Role with Prebid.org as Technology Member

  2 years ago News

  

  RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]

• Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic

  2 years ago News

  Global Integrated Advertising Platform, Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing a landmark step in empowering advertisers to reduce their carbon footprint. Public interest in the environmental impact of organisations is growing [...]

• EU Commits to Stricter GDPR Monitoring; Snap Warns of Sales Drop After Growth Stalls 

  2 years ago News

  

  In today's ExchangeWire news digest: the EU Commission announces it will tighten its monitoring of GDPR cases; Snap warns of a potential drop in sales after revenue growth stalled; and Tech Nation announces its closure after failing to secure government [...]

• Blockchain, the Metaverse, NFTs: Making Web3 Work

  2 years ago News

  

  In association with Alkimi Exchange While Web3 is on the horizon (if not already upon us), uncertainty about the value of some elements of this new phase of the internet remains. Technologies, including blockchain, NFTs, cryptocurrencies, and the metaverse, have emerged to [...]

• OneTag Launches UK Operations with Senior Hires to Drive Global Expansion

  2 years ago News

  

  OneTag, the innovative programmatic technology company, today (January 31st, 2023) announces the appointment of Tom Jenen as chief revenue officer, Niki Stoker as global senior vice president of demand, and Lina Adelt as global marketing director. With a combined experience [...]

• Amplified Intelligence Opens Office in Sydney

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer success, first on the ground. Headquartered in Adelaide, this is the company’s second commercial hub in Australia, and [...]

• Hivestack Selected as First Programmatic DOOH Partner for Korea’s BGFnetworks

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a partnership with the leading Korean digital marketing network, BGFnetworks, the organisation that operates the digital platform for ‘CU’, the country’s biggest convenience store provider.  Through this new partnership, premium [...]

• Cedara Launches Investment Hub for Brands & Media Agencies to Track Investment Intensity Across Their Supply Chains

  2 years ago News

  

  Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

• ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

  2 years ago News

  

  The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]