Latest Stories

• Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

  3 months ago News

  

  With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]

• John Wright on the Trends Shaping In-Game Advertising and Monetisation

  3 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.  Wright expands on: How gaming monetisation has evolved [...]

• Digest: Instagram Enhances Partnership Ads; ChatGPT's Image Generator Gets an Upgrade

  3 months ago News

  

  Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...]

• Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights

  3 months ago News

  

  Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate [...]

• Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers

  3 months ago News

  

  Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...]

• MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

  3 months ago News

  

  MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]

• AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

  3 months ago News

  

  Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

• Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

  3 months ago News

  

  In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]

• Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

  3 months ago News

  

  Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally.  These strategic appointments underscore the Group's commitment to unlocking the full  potential [...]

• Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance

  3 months ago News

  

  Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]