Latest Stories

• Danads Uses Aflorithmic Audio Tech to Enable Brands to Create Ai-Driven Audio Ads

  3 years ago News

  

  DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]

• Equativ choisit OVHcloud comme partenaire cloud européen

  3 years ago News

  

  Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]

• CMA Orders Meta to Sell GIF Library Giphy; Netflix Reports Growing Subscriber Count

  3 years ago News

  

  In today's ExchangeWire news digest: the UK"s CMA orders Meta to sell Giphy in a "final ruling"; Netflix reports its subscriber count is growing again following major losses earlier in the year; and Singapore deploys new measures in an attempt [...]

• Teads & dentsu Partner with The Kraft Heinz Company in Measuring Attention

  3 years ago News

  

  Teads, the global media platform, today (October 19th, 2022)  announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme.  Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]

• The Future of First-Party Data in MENA - Q&A with Tanya Field, Novatiq

  3 years ago News

  

  In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

• DoubleVerify Extends Media Quality Authentication to Netflix

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and [...]

• Seedtag Launches Custom AI Enabling Brands & Agencies to Precisely Target Their Unique Audiences

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]

• EU Urged to use New Tech Laws in Google Antitrust Case; Kanye West to Buy Right-Wing Social Network Parler

  3 years ago News

  

  In today's ExchangeWire news digest: tech companies urge EU regulators to use new tech laws against in Google antitrust case; rapper Kanye West is set to purchase right-Wing social network Parler by the end of the year; and India's Flipkart [...]

• IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]

• Clinch’s Flight Control Puts an End to Nightmares on Ad Street

  3 years ago News

  

  Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]