Latest Stories

• SoftBank Raises USD$22bn as it Reduces Alibaba Stake; UK Ministers Urged to Ditch TikTok 

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank raises USD$22bn as it sells off Alibaba stake; senior UK ministers are urged to leave TikTok due to data privacy concerns; and Binance names Yi He as the new head of its VC arm [...]

• JCDecaux UK Appoints Laurence Saleh to Lead PrDOOH Solutions

  3 years ago News

  

  JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]

• SEC Charges 11 Over Crypto Ponzi Scheme; TikTok to Overtake Facebook on Influencer Marketing Spend

  3 years ago News

  

  In today's ExchangeWire news digest: the SEC charges 11 individuals for their roles in an international crypto Ponzi scheme; TikTok is predicted to surpass Facebook on influencer marketing spend before the end of the year; and Jack Ma steps down [...]

• Fifty Appoints New CFO Sarah Rose

  3 years ago News

  

  Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business as it continues to scale and further expand its global presence. Taking effect in July, Rose will play an [...]

• Equifax Appoints Croud as UK Agency Partner to Steer Renewed Digital Transformation Initiative

  3 years ago News

  

  Equifax, the global consumer credit reporting agency, has appointed Croud, the award-winning global digital marketing agency, as its UK digital marketing agency, to help propel Equifax’s new digital transformation efforts. This will include the promotion of Equifax’s credit report & [...]

• multilocal Continues Hiring Spree as its Steep Growth Trajectory Continues

  3 years ago News

  

  multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]

• Blis Announces New Partnership with Experian Across Seven Markets

  3 years ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]

• New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas

  3 years ago News

  

  New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more light-hearted with their Christmas message this year.  Against a backdrop of a looming recession and after years of sentimental Christmas ads [...]

• European Commission Called to Charge Big Tech for Network Costs; UAE to Form Committee to Develop Digital Economy

  3 years ago News

  

  In today's ExchangeWire news digest: European regulators face calls to charge tech firms for network costs; the UAE Cabinet approves the formation of  a new committee to develop a digital economy in the country; and Apple plans to place ads [...]

• A Positive Guide to Advertising in the Post-Third-Party Cookie World

  3 years ago News

  

  In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]