Latest Stories

• AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]

• AdPlayer.Pro Presente Resultados del Segundo Trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]

• Integral Ad Science Makes Senior Appointments in the Customer Success Team in APAC

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has today (July 19th, 2022) announced four senior appointments in the customer success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region. IAS has [...]

• Deliveroo cuts UK sales forecast; India continues crackdown on Chinese phone makers

  3 years ago News

  

  In today's ExchangeWire news digest: Deliveroo cuts it's UK sales forecast; India continues to crack down on Chinese phone makers; and the FTC fields calls to investigate the VPN industry.   Deliveroo cuts UK sales forecast The cost of living crisis has started [...]

• The MadTech Sketch: Uber’s DOOH opportunity

  3 years ago News

  

  In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]

• Twitter Sues Musk for Abandoning Takeover; Netflix Strides Towards Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]

• AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  3 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]

• Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations

  3 years ago News

  

  Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]

• The GoodNet & actionable Partner to Help Marketers Reach & Engage Ethical Consumers

  3 years ago News

  

  Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action.  This partnership will bring together [...]

• Talon Outdoor Partner with The Trade Desk & Omnicom Media Group UK

  3 years ago News

  

  Today (July 14th, 2022), global advertising technology leader The Trade Desk and Omnicom Media Group UK (“OMG UK”) announce a new partnership with leading independent Out-of-Home (OOH) media agency, Talon Outdoor. This will provide OMG UK’s clients with the ability [...]