Latest Stories

• Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

  3 years ago News

  

  Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [...]

• Passendo Partners with Leading Media Company audienzz

  3 years ago News

  

  Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [...]

• TikTok Shelves Ecommerce Expansion into Europe & US; British Army Investigates Hacked Accounts

  3 years ago News

  

  In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]

• Mobile Economic Forum Appoints Cheetah Digital’s Andy Gladwin as Ambassador

  3 years ago News

  

  Prestigious global trade body selects Cheetah Digital’s mobile thought leader Andy Gladwin as premier MEF Ambassador London United Kingdom: Andy Gladwin, head of global mobile GTM at Cheetah Digital, steps into Mobile Ecosystem Forum’s (MEF) newly created MEF Ambassador role to support and structure [...]

• Turning Cookie Panic into Positivity: Interview with John Stoneman - Triplelift

  3 years ago News

  

  At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

• Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

  3 years ago News

  

  Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [...]

• The cookieless future: a new era for privacy?

  3 years ago News

  

  With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

• Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

• Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [...]

• ATS London 2022: what went down

  3 years ago News

  

  ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]