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  • The New Frontier for Programmatic: Digital E-Commerce

    News

    Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into [...]

  • Google Chrome's Ad Blocker Is a Nudge to In-App Advertising

    News

    ad blocking

    Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

  • AB Testing Feature by Convertize; Fashion Sells Better on Mobile

    News

    RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]

  • Mobile Shopping to Overtake In-Store Shopping; China Spends the Most Online

    News

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile shopping to overtake in-store shopping; China spends the most online; and Booking apps driving last-minute booking traffic. Mobile Shopping to Overtake In-Store Shopping Mobile [...]

  • China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan [...]

  • Weekly Focus: Malaysia Taps Alibaba's E-Commerce Knowledge

    News

    This week, we put the spotlight back on Alibaba as the Chinese e-commerce giant looks to extend its industry knowhow to other Asia-Pacific markets. Malaysia, for instance, sent 30 college students to Alibaba's global headquarters in Hangzhou, China, where they [...]

  • India Needs Standardised Metrics for Digital

    News

    Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, [...]

  • Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield

    News

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: Trusted Media Brands and Taboola expands partnership; MPP and Dynamic Yield partner; AppLift launches new audience segmentation; GumGum releases brand safety research; [...]

  • 1,44 Mio Euro für Programmatic-Ausgaben in Deutschland 2018; Adform filtert mit ads.txt

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und Kapitalrunde bei Opinary. 1,4 Milliarden Euro programmatischer Ad Spend in Deutschland Programmatische Werbung in Deutschland wird im [...]

  • Account-Based Marketing: Don't Believe the Hype

    News

    You’ve got to hand it to the marketing industry – they know how to create a buzz around new products and services. Just look at the hype surrounding account-based marketing (ABM). In the last couple of years, ABM has been [...]

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