Latest Stories

• Meta Accused of Human Trafficking; Netflix Accelerates Move towards Ads

  3 years ago News

  

  In today's ExchangeWire news digest: Meta is accused of human trafficking by a former employee; Netflix ramps up its move to incorporating ads; and Elon Musk states his intent to reverse Donald Trump's ban from Twitter.   Former Facebook moderator accuses Meta [...]

• Seedtag & Nielsen Research Finds Contextual Targeting Boosts Consumer Interest in Advertising by 32%

  3 years ago News

  

  Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]

• PilotTV Media has Selected Hivestack as its Supply Side Platform (SSP) for Programmatic Buyers in Taiwan

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]

• Resolving Challenges in CTV: Interview with Erhard Neumann, Spearad

  3 years ago News

  

  In this exclusive interview with ExchangeWire, Erhard Neumann, MD, Spearad, and head of advanced TV, Unruly, outlines the current state of play in the CTV ecosystem, and how current challenges can be addressed.   What are the key issues affecting the CTV [...]

• tmwi Appointed by Midlands Air Ambulance Charity as Fundraising Challenges Face the Third Sector

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by the Midlands Air Ambulance Charity to devise an always on programmatic campaign strategy designed to optimise the charity’s all important fundraising efforts. With 53% of British people saying [...]

• Adomik Lanza una Nueva Aplicación Para Que Los Editores Maximicen Sus Ingresos por Open Auction

  3 years ago News

  

  Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]

• Eye-tracking Study Sees High Impact Formats Outperform Standard Display

  3 years ago News

  High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint study, conducted in the UK and Nordic markets, leveraged a fully consented eye-tracking [...]

• Pixalate Introduces Next Generation Patented IPv6-Enabled Ad Fraud Protection API Technology

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the next generation of its Ad Trust and Safety API suite to aid clients in today's rapidly changing media and [...]

• NSO Group Obstructs Questions about 'Lawfulness"; Apple Plans Services Shakeup to Target Streaming & Ads

  3 years ago News

  

  In today’s ExchangeWire news digest: NSO Group is accused of stonewalling questions about its operations; Apple discusses restructuring Services to focus on streaming and advertising; and Instagram announces trial of NFTs on the platform.   Investigation into NSO Group's operations 'stalled' by non-compliance Controversial [...]

• Unlocking Addressability in the Post-Cookie World

  3 years ago News

  

  On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]