Latest Stories

• Retargeting – The Gift That Keeps on Giving

  8 years ago News

  

  As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]

• IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

  8 years ago News

  

  Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights - Internet [...]

• Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

  8 years ago News

  

  In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide [...]

• Understanding How Retailers Use Location Data: Q&A with Rippll

  8 years ago News

  

  Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location [...]

• The Realities of Extended Reality – Q&A with Joel LaMontagne, CEO, Trivver

  8 years ago News

  

  Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the [...]

• The Business of Voice Assistants in the Retail Sector

  8 years ago News

  

  In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’.   The hype around voice-driven [...]

• Prime Membership Numbers Announced; USPS Could Make Amazon Suffer

  8 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and [...]

• Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing [...]

• AdWeek Europe 2018: Industry Responds

  8 years ago News

  

  With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. [...]

• Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data

  8 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half [...]