Latest Stories

• Alphabet’s Growth Slows as YouTube Battles Competition; EU Cautions Twitter on Content Laws

  3 years ago News

  

  In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]

• 1plusX Announces its Partnership with Italiaonline to Leverage its First-Party Data

  3 years ago News

  

  1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range of digital solutions, Italiaonline can build and boost the digital presence of thousands of brands while also empowering its clients [...]

• Contextual Relevance is Critical to Indian Consumers According to IAS The Power of Context Research

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

• Permutive Announces Husna Grimes as VP of Global Privacy

  3 years ago News

  

  Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has hired Husna Grimes as VP of global privacy. Husna will head up the company’s global efforts to lead the publishing [...]

• ATS Madrid 2022: A New Era for Advertising

  3 years ago News

  

  ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to the Spanish capital for the first time since 2019. The pandemic hasn't slowed the pace of growth and maturity in the [...]

• MGID Launches Creative Safety Rankings in US to Improve Ad Quality

  3 years ago News

  

  MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to [...]

• Musk to Buy Twitter for USD$44bn; Mizuho ‘Unconcerned’ Despite SoftBank Sell-Offs

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitter accepts Elon Musk’s USD$44bn (£34bn) offer to buy the company; SoftBank lender Mizuho’s chief executive assures he is “totally unconcerned” about the company’s financial health; and APEC’s Cross-Border Privacy Rules Forum (Global CBPR Forum) [...]

• Webinar Announcement How to build the Optimal Monetisation Machine?

  3 years ago News

  

  Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

• Anuncio de Seminario Web How to Build the Optimal Monetisation Machine?

  3 years ago News

  

  En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

• Twitter & Musk Meet to Discuss Takeover Offer; Private Equity Firms Eye Ubisoft for Purchase

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitter meets with Elon Musk to discuss his buyout offer; a report from Bloomberg taps Ubisoft as the latest game studio to be acquired by a private equity firm; and fintech start-up Zenda raises USD$9.4m [...]