Latest Stories

• Bidstack & Xaxis Partner to Provide Brands with Enhanced Global Portfolio of Innovative In-game Advertising Solutions

  3 years ago News

  

  Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

• OneTrust Appoints HP’s Kim Rivera as Chief Legal & Business Affairs Officer

  3 years ago News

  

  OneTrust has announced the appointment of Kim Rivera as its first chief legal & business affairs officer. Rivera is a strategic advisor, executive and lawyer with a global perspective. She brings over 25 years of business, legal, and leadership experience [...]

• Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

  3 years ago News

  

  Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

• Talon Outdoor Proves that Programmatic OOH Delivers Better Results than Online Channels

  3 years ago News

  

  Traditionally, out-of-home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research into the effectiveness of its Programmatic Demand Side Platform (DSP), Atlas, has shown that OOH can also payback on [...]

• Hivestack Announce Strategic Partnership with BlueFocus Media

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]

• Hivestack & MediaMath Announce Global Programmatic DOOH Partnership

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. The partnership will see MediaMath and Hivestack combine their world-leading [...]

• Amazon Acquires Software Start-up, Veeqo; Una Brands & KlickBrands Partner for South Korean Expansion

  3 years ago News

  

  In today’s ExchangeWire news digest: Amazon purchases e-commerce software start-up, Veeqo; Una Brands allies with KlickBrands to enter the South Korean e-commerce market; and FTX establishes FTX Europe to progress its global expansion.   Amazon acquires e-commerce software start-up, Veeqo Amazon has acquired [...]

• Xandr & Scibids Partner to Bring Customisable, Independent AI to Paid Digital Media Buyers

  3 years ago News

  

  Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit. The result is a frictionless experience for [...]

• The Role of Madtech Middleware as an Enabler in the APAC Region

  3 years ago News

  

  Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

• Netflix Suspends Service in Russia; Samsung Addresses Reports of App Throttling

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering.   Netflix suspends service in Russia International streaming platform, [...]