Latest Stories

• Predictions 2022: DOOH and OOH

  3 years ago News

  

  In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

• TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

  3 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

• Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

  3 years ago News

  

  Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

• Little Syster Reconnaît L’engagement de Smart en Matière de Numérique Responsable

  3 years ago News

  Smart, la plateforme indépendante de monétisation publicitaire, est devenue en 20 ans un acteur majeur de l’adtech à l’échelle internationale. Dans ce contexte et avec la volonté de promouvoir une industrie plus saine et plus transparente en matière de collecte, [...]

• Little Syster Recognises Smart's Commitment to Digital Responsibility

  3 years ago News

  Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]

• Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

  3 years ago News

  

  Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to [...]

• Paco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring Tim Howard

  3 years ago News

  

  Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]

• The Irish DPC Slapped With Corruption Allegations; South Korea Place Big Tech Under the Microscope

  3 years ago News

  

  In today’s ExchangeWire news digest: The Irish DPC are slapped with a corruption complaint filed by noyb; Apple and Google could face fines of 2% under new Korea laws; and Niantic receive a hefty USD$300m (£224.5m) investment from Coatue.   The Irish [...]

• Predictions 2022: Media Buying & Brand Marketing

  3 years ago News

  

  In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

• WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban

  3 years ago News

  

  In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.   WhatsApp update privacy policies subsequent to Irish ruling   WhatsApp have [...]