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Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe
GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]
Google's "Fortnite Task Force"; Instagram and Facebook Track Teens’ Web Activity in New Study
In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering. Google have constructed a “Fortnite task [...]
Programmatic Curation: Q&A with Joe Meehan, IPONWEB
In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]
Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders
Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]
US States Amend Complaint Against Google; Unity Acquire Weta Digital
In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify. US states amend complaint against Google A group of US states, led by Texas, have filed [...]
Adverty Announced as Winner in Techarenan Challenge 2021
Adverty AB (publ) announce today (15 November) that the Company have won the Audience Award in the competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The [...]
Publishers & First-Party Data: Now & Next
In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]
How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool
RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]
Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]
Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals
New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’ or single customer view by the end of 2022. Other findings, such as increasing adoption of machine learning, indicated that [...]
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