Latest Stories

• Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2022 Customer Experience Imperatives. The executive guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with [...]

• Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue

  3 years ago News

  

  Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

• Permutive Ernennt Mark Pearlstein Zum Chief Revenue Officer Zur Steuerung Des Weltweiten Umsatzes

  3 years ago News

  

  Permutive - eine speziell für Publisher und Vermarkter entwickelte Audience-Plattform für den Aufbau vertrauensvoller, datenschutzkonformer Beziehungen zu Verbrauchern - hat Mark Pearlstein zum chief revenue officer (CRO) ernannt. Pearlstein stößt zum nordamerikanischen Team von Permutive mit dem Auftrag, angesichts des [...]

• Permutive Nomme Mark Pearlstein Au Poste De Chief Revenue Officer Pour Gerer L’ensemble Du Chiffre D’affaires Mondial

  3 years ago News

  

  Permutive, une plateforme d'audience conçue afin de permettre aux éditeurs et aux marketeurs de rétablir des relations de confiance avec les consommateurs tout en garantissant le respect de leur vie privée, recrute Mark Pearlstein en tant que chief revenue officer [...]

• Google Scrapping FLoC Amid Privacy Concerns; Shein Rejuvinating IPO Plans

  3 years ago News

  

  In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]

• The Future Landscape of Advertising and Programmatic

  3 years ago News

  

  In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

• Yieldmo Expands into UK Market with New Senior Appointment

  3 years ago News

  

  Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK general manager. Stephen will spearhead developing and executing the company’s local strategy, [...]

• Is Your DCO Campaign Stuck in First Gear?

  3 years ago News

  

  In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]

• Predictions 2022: Ad Fraud

  3 years ago News

  

  In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

• Google Tracking Users' Location “Since at Least 2014”; ESL Gaming and FACEIT Merge

  3 years ago News

  

  In today's ExchangeWire news digest: Attorney General Karl Racine has sued Google for making it hard for users to prevent the tech giant from tracking their location; ESL Gaming and FACEIT have merged after Savvy Gaming Group bought both platforms; [...]