Latest Stories

• Adsquare to Support Unified ID 2.0

  4 years ago News

  

  Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for [...]

• Xandr Expands Leadership Team Across APAC

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as managing director, Japan, and Nicole Prior as managing director, Australia and New Zealand, as Xandr continues to invest across APAC. Masatsune’s appointment is effective immediately, Nicole’s role is [...]

• Retail Delivery Group's Dan Hodgson on Cookie Pop-Ups, the Apple-Epic Verdict, and Post-Cookie Preparations

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Dan Hodgson, commercial lead at Rail Delivery Group, joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – The UK’s information commissioner, Elizabeth [...]

• MPL Reach Unicorn Status; Fox Acquire TMZ

  4 years ago News

  

  In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission.   MPL reach unicorn status Mobile Premier [...]

• Vote for Your Ad Tech Rising Star & Ad Tech Personality of the Year

  4 years ago News

  

  ExchangeWire's awards programme, The Wires, announces the return of the ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’ awards for 2021. Now in its seventh year, Ad Tech Personality of the Year recognises an individual who has made [...]

• FirstPartyCapital Appoints Matt Bennathan As Wult Board Member

  4 years ago News

  

  FirstPartyCapital, the lead investor in Wult’s pre-seed investment round, is delighted to announce that Matt Bennathan will be joining the company as its representative on the board of directors. Matt brings over 20 years of industry experience to the role, [...]

• Irish DPC Criticised Over GDPR Enforcement; Australian Court Uphold Content Liability Ruling

  4 years ago News

  

  In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]

• Eyeota Appoints Chief Operating Officer Marc Fanelli

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today (15 September) announced that Marc Fanelli has been appointed as the company’s new chief operating officer. Fanelli most recently served as the company’s executive vice president of client success and business [...]

• Seedtag Raises USD $40m (£29m) Series B Fund For US Expansion

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured USD $40m (£29m) in Series B funding. Led by Oakley Capital, the funding round - which was also participated in by Adara Ventures [...]

• Nielsen Announces Data Collaboration With PubMatic Changing The Way Marketers Transact On Audience Data

  4 years ago News

  

  Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]