Latest Stories

• Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]

• Hawk Expands its Omni-Channel Capabilities with Anzu’s In-Game Advertising Platform

  4 years ago News

  

  Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]

• Myntelligence Becomes MINT, the New Brand that Creates Real Value from Digital Business, Making the World of ADV Sustainable and Accessible to All

  4 years ago News

  In the digital era, companies are increasingly looking for sustainable business models. In the digital world, sustainability means participating in creating a digital society on a human scale. MINT, thanks to its Artificial Intelligence algorithms and its ability to automate the [...]

• DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic

  4 years ago News

  

   DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]

• Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment

  4 years ago News

  

  In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m).   Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]

• Smart Becomes the First SSP to Collaborate with White Bullet to Safeguard Quality in the Digital Media Landscape

  4 years ago News

  

  IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s platform detects piracy across multiple digital ecosystems, [...]

• Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata

  4 years ago News

  

  Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence [...]

• LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness

  4 years ago News

  

  LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the [...]

• Kantar Relies on Adomik to Conduct its Programmatic Market Studies for its French and International Customers

  4 years ago News

  

  Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit the programmatic market data produced by Adomik, [...]

• Fandom lance Fandomatic, sa 1ère Plateforme Publicitaire en Libre-Service Permettant aux PME D'atteindre Plus de 315 Millions de Fans de Jeux et de Divertissement

  4 years ago News

  

  Fandom, la plus grande plateforme de fans au monde, annonce aujourd'hui le lancement de Fandomatic, sa première plateforme publicitaire en libre-service développé par DanAds. DanAds est le principal fournisseur suédois de plateformes publicitaires en libre-service. Cette plateforme permet aux PME [...]