Latest Stories

• YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo

  4 years ago News

  

  In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

• Ogury Nomme Blandine Kouyaté au poste de Chief People Officer

  4 years ago News

  Ogury, le spécialiste du brand advertising sur mobile, annonce la nomination de Blandine Kouyaté en tant que chief people officer. Elle aura pour mission de faire entendre la voix des collaborateurs d’Ogury et de leur proposer la meilleure expérience employé [...]

• Ogury: Blandine Kouyaté Nominata nuova Chief People Officer

  4 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Blandine Kouyaté in qualità di chief people officer. Nel suo ruolo, la manager si farà portavoce delle esigenze dei dipendenti con l’obiettivo di creare il miglior [...]

• Ogury Appoints Blandine Kouyaté as Chief People Officer

  4 years ago News

  Ogury, a global technology leader in mobile brand advertising, is happy to announce the appointment of Blandine Kouyaté as chief people officer. In her role, Blandine will be responsible for bringing the voice of Ogury’s people to the table and [...]

• Consolidation in Digital Audio: Now & Next

  4 years ago News

  

  In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

• Cookieless Targeting and Measurement Expands in Japan and South Korea

  4 years ago News

  

  As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.    With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]

• Facebook Whistleblower Voices Concerns: Ozy Media Shuts Down

  4 years ago News

  

  In today’s ExchangeWire news digest: Frances Haugen has been named as the Facebook whistleblower who has user safety concerns; Ozy Media closes its doors after employee scandal; and TDCX has announced pricing of IPO of 19.4 million shares.   Facebook whistleblower voices [...]

• AdColony Leads The Shortlist for The Wires Global Awards 2021

  4 years ago News

  

  The shortlist for The Wires Global 2021 awards has been announced by ExchangeWire, with AdColony leading the finalists with eight shortlisted entries across five categories. Now in its fifth year, The Wires Global awards programme recognises the very best use of [...]

• Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World

  4 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]

• Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]