Latest Stories

• Ad Spend to Rise, Say Zenith; Samsung's Profits Rise Amid Chip Demand

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zenith’s latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; high demand for memory [...]

• ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they cover: - Programmatic spend and investment is rising [...]

• Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement

  4 years ago News

  

  Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

• Criteo Reports Strong Financial Results in Second Quarter 2021

  4 years ago News

  

  Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the second quarter ended June 30, 2021 that exceeded the Company's quarterly guidance. Second Quarter 2021 Financial Highlights The following table [...]

• Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think

  4 years ago News

  

  In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

• Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m

  4 years ago News

  

  In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]

• The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games

  4 years ago News

  

  Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and [...]

• Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International School

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

• the7stars Wins Samworth Brothers Media Account

  4 years ago News

  

  British food manufacturer Samworth Brothers has awarded its consolidated media account to the7stars. The appointment follows a competitive pitch process managed in-house and held entirely remotely. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand [...]

• Nano Interactive Launches Nano LIIFT, Partners with Xandr to Provide Next Generation Contextual Targeting

  4 years ago News

  

  Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]