Latest Stories

• Contextual Advertising in Emerging Channels

  4 years ago News

  

  In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

• HUMAN Cements Leadership Position in Bot Mitigation and Fight Against Fraud

  4 years ago News

  

  HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced record growth and momentum in the first half of 2021. On the heels of HUMAN’s acquisition in December 2020 by Goldman [...]

• Paytm to go Public; China Issue Tech "Rectification" Program

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]

• Carousell's JJ Eastwood on Social Media Audits, SMS for Brands, and DTC Supply Chain Woes

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, JJ Eastwood, managing director at Carousell Media Group, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter have agreed to let the [...]

• DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

  4 years ago News

  

  DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]

• Impact Celebrates One Year in Germany as it Continues its Strategic Expansion

  4 years ago News

  

  The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

• Walmart Begin Selling eCommerce Tech; Facebook Financial Growth Fastest in 5 Years

  4 years ago News

  

  In today's ExchangeWire news digest: Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers; Facebook report the fastest quarterly growth for 5 years in Q2 2021, but warn that growth will slow; [...]

• Electric Advertising: Q&A with Adrian Keen, InstaVolt

  4 years ago News

  

  Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the [...]

• "The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal

  4 years ago News

  

  In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]

• InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimise Competition for Premium In-App Inventory

  4 years ago News

  

  InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]