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French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games
Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]
Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023
In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]
Passendo Signs Strategic UK Partnership with 360 Publishing
Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]
Zipline Raise $250m; Stingray Acquire Calm Radio
In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year. Zipline raise $250m, secure $2.75bn [...]
Programmatic in JAPAC: Q&A with Andrew Tu, OpenX
On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]
Brainlabs Inks Partnership with Talon Outdoor for Digital OOH
Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time. In response to the increased client interest in [...]
Robinhood File IPO; EU Commission Approve UK Data Sharing Adequacy Decisions
In today's ExchangeWire news digest: trading app Robinhood have filed an IPO; the EU Commission approves two new adequacy decisions to allow data sharing between the EU and the UK; and US CTV upfront ad spend is expected to grow [...]
Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go [...]
The MadTech Podcast Special: The Future of the Open Internet
In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open [...]
Magnite Acquires SpringServe, a Leader in CTV Ad Serving Technology
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, [...]
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