Latest Stories

• Zeotap and PubMatic Announce Expanded Partnership On Identity

  4 years ago News

  

  Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]

• Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]

• Marketers Want to Pivot to First-Party Data, but Know They’re Behind

  4 years ago News

  

  In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]

• Ogury: Christophe Parcot Nominato Chief Operating Officer

  4 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Christophe Parcot in qualità di chief operating officer. Parcot, che riporterà direttamente al CEO e co-founder Thomas Pasquet, si occuperà di rafforzare la vocazione sempre più [...]

• Ogury Nomme Christophe Parcot au Poste de Chief Operating Officer

  4 years ago News

  Ogury, le spécialiste du brand advertising sur mobile, annonce la nomination de Christophe Parcot au poste de chief operating officer. Christophe reportera à Thomas Pasquet, CEO et cofondateur d’Ogury, et sera en charge du développement de l’entreprise au niveau mondial, [...]

• Ogury Appoints Christophe Parcot as Chief Operating Officer

  4 years ago News

  Ogury, a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as chief operating officer. In this role Parcot will report to CEO and co-founder Thomas Pasquet and be responsible for scaling and accelerating the [...]

• ShowHeroes Annoncer le Lancement de Nouveaux Formats Interactifs pour la Publicité Vidéo Digitale

  4 years ago News

  

  Après plusieurs mois de recherche et développement, ShowHeroes a le plaisir d’annoncer le lancement de nouveaux formats interactifs pour la publicité vidéo digitale. ShowHeroes a créé un ensemble de cinq nouvelles solutions qui permettent à nos clients de tirer parti de [...]

• ShowHeroes Stellt Neues Anzeigenformat vor: Interactive Video Formats

  4 years ago News

  

  ShowHeroes, einer der führenden Anbieter von Video-Lösungen für digitale Publisher und Advertiser in Europa launcht neue Formate für Video Werbung: die ShowHeroes Interactive Video Formate.  ShowHeroes hat ein vollständig neues Produkt-Set mit fünf Lösungen entwickelt. Sie ermöglichen es ihren Kunden, im [...]

• ShowHeroes Launches New Interactive Video Formats

  4 years ago News

  

  ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

• Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]