Latest Stories

• Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide

  4 years ago News

  

  In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

• JustPremium is Acquired by Contextual Ad Tech Company, GumGum

  4 years ago News

  

  GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]

• Sharethrough Announces New Appointments To Board of Directors

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, today announced that Paul Ross, former CFO of The Trade Desk and current CFO of VideoAmp, and Frantz Saintellemy, president and COO of LeddarTech, recently joined the company’s board of [...]

• GroupM Announces Partnership with Hivestack in Singapore

  4 years ago News

  

  GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis [...]

• Tencent Sued by China Over WeChat Youth Mode; Hootsuite Acquire Heyday

  4 years ago News

  

  In today's ExchangeWire news digest: Tencent are hit with legal action from the Chinese government over allegations that their WeChat messaging app fails to protect underage users; Hootsuite acquire Heyday for USD $48m; and InstaCarro raise USD $23m in a [...]

• Jose Ramirez joins Integral Ad Science as SVP Technical Customer Operation

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, technical customer operations effective August 9, 2021. Ramirez will be based in New York and report directly to [...]

• Facebook Explore Putting Ads in WhatsApp; Loship Raise $12m

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+".   Facebook mull bringing ads to WhatsApp Facebook [...]

• Adsquare Appoints Luise Weiss as VP Revenue

  4 years ago News

  

  Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August 2021. Weiss, who has an extensive background in driving growth in the ad tech industry, will lead the sales strategy [...]

• Ad Spend to Rise, Say Zenith; Samsung's Profits Rise Amid Chip Demand

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zenith’s latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; high demand for memory [...]

• ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they cover: - Programmatic spend and investment is rising [...]