Latest Stories

• Talon Group and Buntin Out-of-Home Media Partner to Fuel OOH in the US

  4 years ago News

  

  Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

• Raquel Carvalho Joins Semasio as Product Director Insights

  4 years ago News

  

  Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform. Raquel joins [...]

• Pubstack Announce Webinar to Help Publishers Boost Revenues Using Analytics

  4 years ago News

  

  Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

• Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace

  4 years ago News

  

  In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]

• Adsquare Launches New Platform for OOH Campaign Planning and Activation

  4 years ago News

  

  Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

• Global Digital Out of Home Marketplace Launches in Australia

  4 years ago News

  

  Leading global digital out of home marketplace VIOOH has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a [...]

• Pinterest and Shopify Expand Partnership; Google Cookie Move Under EU Antitrust Scrutiny

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google's deprecation of third-party cookies is being examined under [...]

• Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   Together, they discuss:   - Brands are reconsidering ditching agencies in favour [...]

• Nearly $1bn of Global Programmatic Budget Spent on Unsafe Content

  4 years ago News

  

  While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D, a division of Silverbullet, and Factmata found close to USD $1bn (£717.7m) of [...]

• As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

  4 years ago News

  

  Zefr, the leading data company for brand suitability in video, announce a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with [...]