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To Match Platform Spend Growth, Xandr Hires New Talent in Northern Europe
Xandr, AT&T’s data-enabled technology platform, today announced the appointment of Ammar Jawad Doosh as Senior Director, EMEA Product Management, as well as five recent new hires for Xandr’s marketplace team, specifically focused on curation, as Xandr’s Curate solution continues to [...]
Zeta Global Targets USD$273m in IPO; InMobi in Rumoured Talks to Acquire Shop101
In today's ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms [...]
Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration
In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]
Global Digital Out-of-Home Marketplace Launches in France
Leading global digital out-of-home marketplace VIOOH, has announced its expansion into the French market, partnering with JCDecaux France to enable its premium digital inventory to be traded programmatically. VIOOH now connects advertising buyers and sellers in a premium marketplace, making [...]
AlgoriX’s New Dashboard Gives Publishers Better Control Over Their Ad Monetisation
Staying true to the company’s promise to provide publishers everything they need for app monetisation success, AlgoriX has designed a whole new dashboard with improved usability and increased transparency in mind. Understanding how data is the driving force to success, [...]
Passendo Expands North American Presence With JTG Ventures Partnership
Passendo, the leading European in-email ad serving platform, has announced an expansion into the North American market, partnering with JTG Ventures, a US-based digital media consultancy. JTG will operate as an integrated business development team, leveraging existing relationships and resources to [...]
Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints
In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]
Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry
Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take [...]
Axel Springer Eye Axios; Amazon Launch AVOD in India
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]
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