Latest Stories

• Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]

• Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games

  4 years ago News

  

  RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]

• Microsoft Renews Global Contract with Xandr

  4 years ago News

  

  Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]

• GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

  4 years ago News

  

  GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]

• Sharethrough Launches Dynamic Video Captions to Maximise Comprehension for Programmatic Video Ads

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimise ad recall and increase ad engagement. Recent research from Sharethrough shows that 75% of mobile users keep their phone [...]

• Google Fined by French Competitions Authority; Toqio Raised $9.4m Seed Funding

  4 years ago News

  

  In today's ExchangeWire news digest: Google are fined by the French Competition Authority for allegedly violating orders to negotiate payment deals with news publishers; fintech startup Toqio raise USD $9.4m in a seed funding round; and Apple face criticism for [...]

• Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change

  4 years ago News

  

  In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]

• Impact Announces $150m Funding at a $1.5bn Valuation to Accelerate Global Growth and Power Productive Partnerships

  4 years ago News

  

  Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150m (£108.4m) in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings [...]

• Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment

  4 years ago News

  

  Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect sports and help advertisers harness the power of visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s [...]

• Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships

  4 years ago News

  

  Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]