Latest Stories

• Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards

  4 years ago News

  

  Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

• TheViewPoint and Undertone Launch an Interactive CTV Partnership

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]

• Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss

  4 years ago News

  

  In today's ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the [...]

• Advertising Platform Unruly Launches Full-Service Digital Creative Studio for Brands and Agencies

  4 years ago News

  

  Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio.  The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation [...]

• Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm [...]

• Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program

  4 years ago News

  

  Primis, the leading video discovery platform for global publishers, has been selected as an official partner for Google’s Multiple Customer Management (MCM) program.  The MCM program was established by Google to help publishers streamline the number of channel partners they work [...]

• Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results.   Facebook [...]

• InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange.  Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]

• Passendo and OAO Launch Strategic Partnership in the US

  4 years ago News

  

  Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four [...]

• Adnami Partners with Omnicom Media Group in Sweden to Help Deliver High-Impact Advertising Programmatically

  4 years ago News

  

  Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high [...]