Latest Stories

• Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results.   Facebook [...]

• InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange.  Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]

• Passendo and OAO Launch Strategic Partnership in the US

  4 years ago News

  

  Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four [...]

• Adnami Partners with Omnicom Media Group in Sweden to Help Deliver High-Impact Advertising Programmatically

  4 years ago News

  

  Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high [...]

• Zefr Appoints Kristi Argyilan to Board of Directors

  4 years ago News

  

  Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]

• Epom Launches Powerful Revamped Version of Its DSP (4.7): Updated Bidding Rules, Bid Floor Price Optimiser & More

  4 years ago News

  

  Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]

• Canada Announces Plans for News Media Code; Twitter's Birdwatch in a Flap

  4 years ago News

  

  In today's ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter's Birdwatch is currently failing to effectively clamp down on the [...]

• The Next-Generation Service Layer

  4 years ago News

  

  The concept of a digital-first agency is hardly a new one, indeed most of the major groups have such agencies within them. From Essence under the wing of GroupM, to the likes of Merkle (Dentsu Aegis Network); Epsilon (Publicis); and [...]

• Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown

  4 years ago News

  

  Cocktail Fridays, virtual game nights, pizza making...Picnic have tried it all. But with lockdown number three feeling somewhat infinite, Picnic have found new ways to look after employee mental health, including all-in-one support app, Spill. London-based start-up, Spill, offers remote mental [...]

• Picnic Continues Rapid Expansion with New Advisory Board Member, Andy Stevens

  4 years ago News

  

  Industry veteran, Andy Stevens, has joined fast-growing social display leader, Picnic, as advisory board member. Stevens joins to help Picnic as they continue their rapid expansion, delivering intuitively-engaging social display ad formats on a unique marketplace of user-first mobile inventory. Stevens [...]