Latest Stories

• The Next-Generation Service Layer

  4 years ago News

  

  The concept of a digital-first agency is hardly a new one, indeed most of the major groups have such agencies within them. From Essence under the wing of GroupM, to the likes of Merkle (Dentsu Aegis Network); Epsilon (Publicis); and [...]

• Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown

  4 years ago News

  

  Cocktail Fridays, virtual game nights, pizza making...Picnic have tried it all. But with lockdown number three feeling somewhat infinite, Picnic have found new ways to look after employee mental health, including all-in-one support app, Spill. London-based start-up, Spill, offers remote mental [...]

• Picnic Continues Rapid Expansion with New Advisory Board Member, Andy Stevens

  4 years ago News

  

  Industry veteran, Andy Stevens, has joined fast-growing social display leader, Picnic, as advisory board member. Stevens joins to help Picnic as they continue their rapid expansion, delivering intuitively-engaging social display ad formats on a unique marketplace of user-first mobile inventory. Stevens [...]

• Intelligent Video Solutions (iVS) Partners with RSquared Global Ventures (R2GV) to Support Expansion Plans

  4 years ago News

  

  iVS, a premium in-stream video advertising marketplace based in Singapore, has brought on R2GV as an advisor. R2GV, launched by Ranga Somanathan, previously CEO of OMG Singapore and Malaysia and Ravi Bhaya, ex-managing director at Publicis Media Indonesia, South Africa, [...]

• Pubstack and Didomi Join Forces to Run the Online Event 'GDPR, TCF...How to Maximise Monetisation While Respecting User Choice in 2021?’

  4 years ago News

  

  The last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice. The regulatory expectations from Data Protection [...]

• Digital Video Grows in Australia; Google Apps Unable to Update on iOS

  4 years ago News

  

  In today's ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google's apps are frustrated by a lack of updates as the firm continues to hold out against Apple's "nutrition labels" initiative; and Australian media outlets see traffic [...]

• What’s Old is New Again: The Return of Contextual Targeting

  4 years ago News

  

  The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]

• In-Play Ads Most Exciting Format for Games in 2021

  4 years ago News

  

  In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed [...]

• Disney Nears 95 Million Subscribers; US Halts Chinese App Bans

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok [...]

• Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Consumers are too hung up on [...]