Latest Stories

• Digital Video Grows in Australia; Google Apps Unable to Update on iOS

  4 years ago News

  

  In today's ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google's apps are frustrated by a lack of updates as the firm continues to hold out against Apple's "nutrition labels" initiative; and Australian media outlets see traffic [...]

• What’s Old is New Again: The Return of Contextual Targeting

  4 years ago News

  

  The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]

• In-Play Ads Most Exciting Format for Games in 2021

  4 years ago News

  

  In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed [...]

• Disney Nears 95 Million Subscribers; US Halts Chinese App Bans

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok [...]

• Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Consumers are too hung up on [...]

• Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

• 68% of UK Marketers Believe the Future of Advertising Relies on Multiple Interoperable ID Solutions

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. Amongst other key findings, [...]

• Taboola Introduces Way for Publishers to Personalise Digital Properties Based on Reader Loyalty

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new addition to its suite of segmentation and personalisation offerings for publishers.  According to industry data, 70% of publishers personalise [...]

• Facebook Cuts Off News in Australia; iHeartMedia Acquires Triton Digital

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

• 2021 Predictions: Mobile and In-Game

  4 years ago News

  

  Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year's unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends [...]