Latest Stories

• Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

  4 years ago News

  

  Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]

• Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"

  4 years ago News

  

  In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

• Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group

  4 years ago News

  

  One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]

• North Dakota Bill Cracks Down on App Stores; TikTok Finished 2020 as Highest-Grossing App

  4 years ago News

  

  In today's ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world's most-downloaded and highest-grossing app, with growth continuing into 2021; and [...]

• Digital Video Advertising Grows in Australia; Canada to Impose News Media Code

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores [...]

• Seedtag Releases Dynamic Placement Optimisation to Boost Contextual Advertising Performance

  4 years ago News

  

  Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance. DPO finds the optimal placement for each advertisement to be delivered, allowing advertisers to integrate their [...]

• Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Retail Tech [...]

• Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards

  4 years ago News

  

  Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

• TheViewPoint and Undertone Launch an Interactive CTV Partnership

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]

• Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss

  4 years ago News

  

  In today's ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the [...]