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  • Digital Marketing Not Taken Seriously Enough by UK Businesses

    News

    Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the [...]

  • From Paper & Paste to Data & Digital

    News

    Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for 'paper and paste' OOH campaigns over the [...]

  • Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

    News

    This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the importance of Brazil in their revenues; and a local event that brought traditional print media [...]

  • Now & Next: Native Advertising

    News

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]

  • Data Unleashes Value in Programmatic Video

    News

    Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have [...]

  • Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on [...]

  • China's Youku Tudou Goes Exclusive With RocketJump; Unruly Helps Japan Brands Suss Out Video Ads

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China [...]

  • ANZ Ad Tech Fighting to Identify Value Amid the Noise

    News

    The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces similar challenges to the rest of APAC from having to deal with an increasingly complex and expansive technology space. In [...]

  • How Programmatic Has Changed Media Planning & Buying

    News

    Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought. Now an established way of buying, programmatic has moved [...]

  • 99% of Consumers Multitask While Watching TV; Millennials Most Trusting of Advertising

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 99% of consumers multitask while watching TV; Millennials most trusting [...]

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