Latest Stories

• ‘The State of Digital Identity’: ID5 launches survey to grasp the future of identity

  5 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to understand how the digital advertising industry is preparing for a cookie-less future. The survey aims to analyse responses by gathering [...]

• Adverity Joins Official Twitter Partner Program

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and [...]

• Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive Announce Virtual Advertising and Media Festival

  5 years ago News

  

  Following the success of the Summer Adtech Virtual Event hosted at the beginning of July, Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive come together to organise the festival’s second edition. The "Winter Adtech Virtual Event" will be held from [...]

• Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

  5 years ago News

  

  Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video [...]

• Unruly and Publica Partner to Enhance Ad Pod Monetisation and Provide Automated Deal Management Tools for CTV/OTT Publishers

  5 years ago News

  

  Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetisation and automated deal management tools. CTV ad spend is expected to reach $10bn by 2021 [...]

• Amadeus and Xandr Join Forces to Optimise Travel Advertising

  5 years ago News

  

  As the travel industry look towards recovery from COVID-19, ensuring travellers receive relevant and appropriate ads to spark inspiration and regain trust for people to travel again is going to be key. With this in mind, Amadeus is joining forces with [...]

• Spotify Buys Megaphone; WPP Merges AKQA and Grey

  5 years ago News

  

  In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

• Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination

  5 years ago News

  

  Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging [...]

• How 2020 is Reshaping Social Media

  5 years ago News

  

  If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

• Amazon Faces New EU Probe; Nielsen Adds Addressable to TV Measurement

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio   Amazon hit with [...]