Latest Stories

• Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020

  5 years ago News

  

  The shortlist for The Wires Global 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with four nominations across three categories, following a further three nominations in The Wires APAC 2020. Now in its fourth year, The Wires [...]

• AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in [...]

• The MadTech Podcast: 9 Wild Predictions for 2021 with Fiona Davis and Anthony Rhind

  5 years ago Podcast

  

  On this week's episode of the MadTech Podcast, we're doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech's calendar, ExchangeWire's Lindsay Rowntree is joined by Fiona Davis, Anthony [...]

• AdColony Lead The Shortlist at The Wires APAC 2020 Awards

  5 years ago News

  

  The shortlist for The Wires APAC 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with three shortlisted entries. Having launched as a breakout programme in 2019, following the success of The Wires Global awards, which launched in [...]

• Havas Media Group Chooses Freewheel for Media Buying and Management in UK and France

  5 years ago News

  

  Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France.  Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates [...]

• EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia

  5 years ago News

  

  In today's ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google's purchase of Fitbit extended; research finds that Australian consumers are increasingly worried about the security and misuse of their data; and content marketing [...]

• Lotame and Amobee Unveil Partnership for Global Social Audience Activation

  5 years ago News

  

  Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable [...]

• Zynga and Dentsu Executives Back Admix $1.5 million Series A round extension

  5 years ago News

  

  Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel [...]

• Howzat! Bidstack partners with Nautilus Mobile

  5 years ago News

  

  Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment [...]

• Almost 75% of Consumers Will Increase or Maintain Seasonal Shopping Budget in 2020

  5 years ago News

  

  Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]