Latest Stories

• The Impending Commoditisation of Marketing Technologies

  10 years ago News

  

  In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.  Every major industry that has embraced a technological revolution, such as the assembly line, [...]

• IAB Singapore Urges Need for Common Language in Ad Measurement

  10 years ago News

  

  Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB's local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves. Without a proper [...]

• Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch

  10 years ago News

  

  In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis Group, tells about their newest client; and Edmardo Galli, IgnitionOne, LATAM, talks about how the digital market behaves in Brazil, [...]

• Now & Next: The Science Behind The Ad

  10 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

• Data Driven Creative – the Killer Combination for Video Ads

  10 years ago News

  

  Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin Taylor, UK MD Teads. Advertising has come a long way since the first TV ad aired [...]

• Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2

  10 years ago News

  

  In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook enhances its Audience Network with new ad formats; Tapad and Medialets team up; and Sizmek [...]

• The Road To ATS London... Unleashing the Economic Power of First-Party Data

  10 years ago News

  

  The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, all to be published in the run up to ATS London. Tickets for ATS London on Monday [...]

• 73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: operation Creative sees 73% drop in top UK advertising on [...]

• Self-Serve Instagram Campaigns Roll Out in AU; China Online Ad Spend Climbs 42%

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia's Axiata buys out [...]

• Private Marketplaces to Drive Half of APAC Programmatic Video

  10 years ago News

  

  Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the Asia-Pacific region. According to SpotXchange, more than 40% of impressions sold through its programmatic platform were traded through private marketplaces; [...]