Latest Stories

• Unruly Launches New Self-Service Tools for CTV and OTT Publishers

  5 years ago News

  

  Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

• 2021 Predictions: Data, Transparency and Privacy

  5 years ago News

  

  With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]

• Adverty and Verizon Media Announce New Deal to Enable Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming

  5 years ago News

  

  Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform [...]

• ICO Deal with Facebook Bars Audit Disclosure; Dentsu Consolidates Australian Units

  5 years ago News

  

  In today's ExchangeWire news digest: the head of the ICO reveals that a deal between her office and Facebook means she cannot publicly disclose whether Facebook sought an audit in the aftermath of Cambridge Analytica; Dentsu merges a number of [...]

• DoubleVerify Earns MRC Accreditation for CTV Measurement

  5 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

• Hivestack Appoints Louis-Philippe Denis as Global Chief Legal and Privacy Officer

  5 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as chief legal and privacy officer. Bringing 20 years of experience in corporate law and privacy to Hivestack, Denis will report [...]

• Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme

  5 years ago News

  

  British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]

• Google Looks to FLoC for Post-Cookie Targeting; IPA Bellwether Forecasts Eventual Recovery

  5 years ago News

  

  In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

• Vlogbox and Sprout Studios Partner to Distribute Animation Content On Roku

  5 years ago News

  

  VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

• Google Threatens to Pull Search from Australia; ICO Resumes RTB Probe

  5 years ago News

  

  In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media Bargaining Code; the ICO resumes their investigation into RTB and the wider ad tech ecosystem; and NBC Universal announces their [...]