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  • Now & Next: Video on Demand

    News

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • The Festival of Creativity (Powered By Data)

    News

    As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance… To a Cannes [...]

  • Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m

    News

    In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves. Microsoft inks deal announcing its exit from ads. Or [...]

  • Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks [...]

  • Lack of Large-Scale Quality Inventory Holding Back APAC Campaigns

    News

    There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic buyers from scaling their campaigns and reaching the audience they want. This, however, is set to change as publishers in the [...]

  • Programmatic, Coming to a Street Near You

    News

    Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported [...]

  • Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads

    News

    ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees [...]

  • Can the Gap Between Data & Creatives Ever Be Bridged?

    News

    It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of the industry’s biggest names. So much so, that this year saw the debut of Lions Innovation, a special event focusing [...]

  • Microsoft Has Checked Out of the Ad Tech Business, But For Just How Long?

    News

    There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this [...]

  • ExchangeWire Research Expands Headcount & Continues Global Rollout

    News

    Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research analyst, Anya Fenge-Davies. Fenge-Davies joins head of research and analysis Rebecca Muir and will assist in the rollout of the [...]

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