Latest Stories
IoT Helps APAC Brands Personalise Customer Experience, But Implementation Daunting
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level of personalisation. Deploying and managing the technology, however, can prove challenging for brands in the region. Carl Nawagamuwa, Amobee's Southeast [...]
RTB House Launches LATAM Operations; WPP Acquires Another Brazilian Ad Agency
In this week's LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP Group in Brazil – and according to specialists, more acquisitions to come, in general, with [...]
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss all things mobile for a full week. Amid the blizzard of hardware launches and high-level keynotes [...]
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives investment; Teads introduces vertical video ad format; AppNexus plans programmatic outstream video marketplace; Paul Childs joins Smadex; and Adsquare adds new [...]
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), Tuesday [16 February] saw the release [...]
xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]
Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: global bot fraud to cost USD$7.2bn in 2016; TV no [...]
Xaxis Launches Political Ad Platform in APAC; TubeMogul Unveils AU Programmatic TV Landscape
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys [...]
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]
Is BBC3's Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving a world-first yesterday (16 February) by becoming the first-ever television channel to switch from linear [...]
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