Latest Stories

• ATS London, Europe's Mega Ad Tech Week & The 'Ad Tech Legend' of the Year

  11 years ago News

  

  Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog. All of this will of course be kicked [...]

• Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

  11 years ago News

  

  There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.  Neil Nguyen: As the ad tech [...]

• Melt DSP Announces Another Partnership; Programmatic Represents Half of Display Market

  11 years ago News

  

  This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]

• Now & Next: Online News

  11 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

• Introducing the Class of 2015

  11 years ago News

  

  The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what [...]

• Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn

  11 years ago News

  

  In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing the online experience, allegedly; and ATS London, more speakers announced and tickets selling fast. Ad tech companies [...]

• APAC Mobile Search Ad Spend Climbs 69%; SEA Viewers Prefer Shorter Video Ads

  11 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC mobile search ad spend climbs 69%; SEA viewers prefer shorter video ads; Geniee adds Vietnamese language [...]

• UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

  11 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches [...]

• Next Generation Programmatic: Engage, Don’t Enrage

  11 years ago News

  

  Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with [...]

• Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

  11 years ago News

  

  Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo Report Strongest Growth in Display Since 2010 Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and [...]