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OnAudience Implements Personality Segments
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]
WPP Reports Q1 Revenue Decline; Facebook Sees Ad Demand Stabilise
In today's ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after [...]
Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020
The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of [...]
Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility
Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade [...]
The ICO Direct Marketing Code – Yes, it Applies to You!
Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different [...]
InfoSum Announces Industry Luminary Brian Lesser as Board Member
InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s [...]
Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus
In today's ExchangeWire news digest: Google's ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that it expects the outbreak to have a dramatic impact on its performance for the rest of 2020; and Facebook announces [...]
IPA Publishes 2019 IPA Agency Census
The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]
IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap
Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]
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