Latest Stories

• Silverbullet Acquires Videobeet Italia S.R.L.; Azerion Acquires Collective Media Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project [...]

• The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]

• FreeWheel Releases 'The Delicate Art of Balancing Ad Load'

  5 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft [...]

• Creativity, Data and the Future of Agencies

  5 years ago News

  

  Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]

• Fundamental Shifts in Programmatic: Q&A with Luke Fenney, Index Exchange

  5 years ago News

  

  In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels [...]

• BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

  5 years ago News

  

  Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

• The 404bot, or No Bot at All?

  5 years ago News

  

  Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering [...]

• Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

  5 years ago News

  

  Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

• Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure

  5 years ago News

  

  In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed [...]

• The Era of Digital Integrity: From Data-Driven to Choice-First Advertising

  5 years ago News

  

  Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]