Latest Stories

• Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

  5 years ago News

  

  Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

• IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

• Index Exchange's James Prudhomme on Cookies, the ICO, and the NYT

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]

• MGI Strengthens Product Portfolio with the Acquisition of Verve Assets By Its Subsidiary Gamigo

  5 years ago News

  

  Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets, advancing its market position. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing. MGI [...]

• Integral Ad Science Reveals the Digital Industry’s Priorities for 2020

  5 years ago News

  

  Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in [...]

• DoubleVerify Announces Programmatic Platform Certification Program for Connected TV Fraud Protection

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In [...]

• Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads

  5 years ago News

  

  Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, [...]

• Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast's addressable TV services verified by PwC; Infosum partners [...]

• Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: - Google [...]

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  5 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]